Founders are often celebrated for producing ideas. The strongest ones I know are defined by how carefully they edit them.

Taste is a system

Taste is not decoration or instinct alone. It is a repeatable standard for deciding what deserves attention and what dilutes the whole.

The founder sets this standard through a thousand small choices: which customer request to ignore, which sentence stays on the homepage, and when a product is simple enough to ship.

Build an editing cadence

Create regular moments where the question is not “what else?” but “what no longer earns its place?” A monthly subtraction review can be more valuable than another planning workshop.

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