01
10kmembers in year one
Venture building · Digital health
Northstar Health
Making proactive healthcare feel as simple as checking the weather.
Founder & Product Strategist
I turn ambitious ideas into enduring companies.
Independent founder and product strategist partnering with thoughtful teams to shape, launch, and grow category-defining products.
Founder.
Operator.
Optimist.
Berlin · Worldwide
Booking select Q4 projects
Berlin · Working worldwide
Built from the inside
Strategy shaped by the realities of launching, leading, and growing companies.
€48M+Value created
14Products launched
3Founder exits
11 yrsBuilding companies
Selected work · 2023—26
Built with conviction.
Measured in change.
From the first rough thesis to the moment a company finds its stride, I work where the decisions matter most.
How I think
“The work is not to make a company look interesting. It is to find what makes it impossible to ignore.”
I combine the commercial focus of an operator with the curiosity and craft of a creative partner.
More about my approachWays to work together
Strategy that ends
in forward motion.
Find the sharp edge
Positioning, customer insight, and a point of view your market can only associate with you.
- Category strategy
- Research synthesis
- Positioning & narrative
Shape the right thing
A focused product and brand system that turns strategic clarity into something people can use and believe.
- Product thesis
- Experience direction
- Brand foundations
Make it move
A practical route from deck to market, designed to create momentum without building unnecessary machinery.
- Go-to-market
- Launch planning
- Fractional leadership
Field notes
Ideas for building
with intention.
14 May 2026
Strategy
Clarity before scale
Why the most useful growth work often looks like subtraction.
2 March 2026Leadership
The founder as editor
Your highest-leverage job may be deciding what does not belong.
18 November 2025Brand
Small signals, strong brands
Distinctiveness is usually built in the details competitors dismiss.