All work
Venture building · Digital health
Northstar Health
Making proactive healthcare feel as simple as checking the weather.
01 · The challenge
What had to change.
Preventive care was fragmented across providers, reports, and disconnected patient portals. Northstar needed a credible way to make complex health data immediately useful.
02 · The approach
Finding the leverage.
I joined the founding team from zero to one—shaping the category, product thesis, service blueprint, and a calm visual system that makes clinical insight feel approachable.
03 · The outcome
Momentum, made visible.
The focused proposition secured the seed round, created a six-month product roadmap, and helped the team reach its first 10,000 members ahead of plan.
A result that mattered
10k
members in year one