All work
New venture · Future of work
Sunday Office
A membership that makes independent work feel less independent.
01 · The challenge
What had to change.
Independent leaders had plenty of places to work, but few environments designed for the specific emotional and practical realities of running a company.
02 · The approach
Finding the leverage.
I created the membership concept, tested its unit economics, and led a scrappy pilot that paired focused workspace with a curated peer network.
03 · The outcome
Momentum, made visible.
The pilot sold out in nine days, maintained a 92% renewal rate, and became the blueprint for two permanent locations.
A result that mattered
92%
member renewal